Hidden Ways To Use Google Trends For Ranking

( Top Secret Way To Find Keywords! )

One way to use Google Trends is to set up a semiannual site analysis. This should entail checking for changes in traffic patterns over the last week, month, quarter, and year-to-date. You want this information to compare it with other periods during the same period where no significant changes are being made on your site.

Next, you should see popular famous words by counting how many people have searched for those exact terms over the past few months. Then, again, compare these recent stats with previous years that had no significant updates on your site or blog.

Here are 7 Ways to Use Google Trends

Analyze keyword volume trends

Analyzing keyword volume trends is an essential aspect of keyword research. To explore these trends, look at the search volume for keywords in your industry and see how they’ve changed over time. You can then extrapolate to guess how much importance you’re likely getting from specific keywords and assess the quality of your SEO strategy against your competitors.

Look for related keywords.

Here are some popular related keywords that will be helpful for you to know about: “google trend” is an article on how trends can act as entertainment; “google trends history” is an article detailing the advancement of Google’s data-gathering innovations. The pictured week-to-week chart shows popularity week by week over some time, compared against the stock prices indexed to 100. This might be useful for your information needs if you want to search for a specific keyword and collect that data in a particular window of time.

Note “Breakout” keywords

Google Trends is one of the easiest ways to find out what people are searching for. It also allows you to view search trends (search data) over time to see which keyword terms have grown or fallen in popularity at different times. You can use Trends to predict cultural shifts by finding “breakout” keywords, which tell you about niche topics or interests that may not yet be on your radar.

The old-fashioned way of predicting cultural shifts was capturing bestsellers and chart positions; with Google Trends Data, these things become the data points themselves! Keyword insights connect advertisers with popular demos (e.g., retirees) and identify emerging demographics (e.g., preteens).

Watch for related blog and video topics.

Watch for a related blog post and video topics by examining Google Trends to discover something new in trending search queries. Google Trends is a free tool from google searches that generates a visualization of the frequency of searches over time. For example, the “Explore” tab shows how often a term is searched relative to the total number of trending searches on Google or how often a word appears in autocomplete suggestions. You can also compare two times that users might be looking for.

Go local with optimization.

The first step of conversion rate optimization is to go local with your business. It can be difficult for a small company to compete against large companies on the internet, but you have an advantage regarding location-based searches. To take advantage of this opportunity, start using Google Trends Search and see what people are searching for near your business. For example, if you find that people in your area typically web search for “sushi,” you should offer sushi as one of the items on your menu or at least mention it in your create content marketing strategy. 

Don’t neglect new keyword ideas.

Many companies start with a keyword list and then proceed to do keyword research tools for many months. Don’t neglect new keyword ideas that you come up with, because it is also very likely that some keywords are out there waiting to be discovered by your company. When you generate new keywords, make sure they are closely related queries to the products or services you offer so your website will rank for them in search engines. And always check the types of questions that were asked.

If you keep incorporating keywords into future answers, you will eventually rise to the top of searches on those subjects. Keep testing different words and phrases, too, because some terms might work better than others in niche markets. For example, researcher Jay Sullivan analyzed keywords from individual users of Google Adwords and found that “broken ankle” converted at a cost-per-click rate 140% above average – so he purchased this phrase as a keyphrase – ultimately driving traffic to his ultra expensive broken ankle boot website.

Tap into LSI keywords

It’s essential to tap into LSI keywords for relevance to link text content with related topics/related searches. For example, if you’re talking about ice cream in one article, but “ice cream” somewhere in the link text of other articles where there is no connection, this creates an association between ice cream and other topics (i.e., brownies). This method will decrease the likelihood of your content getting filtered by Google or Bing.

One last tip: Putting your keywords at the beginning of sentences can also help because it will make them stand out better for people looking at another site and search engine bots. So keep that in mind when writing articles too.

Final Thoughts

Google Trends is a powerful tool for SEO. With the ability to analyze keyword volume trends, look for related keywords, note “breakout” keywords, watch out for the related blog and video topics, go local with optimization, don’t neglect new keyword ideas, and tap into LSI keywords – you can get an edge on your competition.

If you want help using this information to create a successful SEO campaign that will grow your business in NYC or anywhere else across the country- Let us know how we can help get your site found online, so you don’t have to worry about the competition anymore. Contact our NYC SEO experts today! We offer affordable pricing plans geared towards small businesses looking to invest in their online presence without breaking the bank.