If you own a local business and want to get more local customers, you must consider a local SEO company. Local SEO is the process of optimizing your website so that it ranks well in local search results. This means when somebody searches for businesses in their area, yours will show up near the top of the list! In this blog post, we’ll explore what local SEO services are and how they can help increase your visibility online.

What is Local SEO?

Local SEO is exactly what it says on the tin. It’s the process of improving your web presence to boost your search engine exposure among local users.

So, what is the significance of local search? Because local companies account for 45 percent of all Google searches.

According to Forbes research, 95% of individuals use their mobile devices to conduct local searches, with 61 percent calling and 59 percent visiting the business.

According to another survey, 88 percent of smartphone searches for local companies result in a call or visit within 24 hours. The holy grail of local search marketing is Google’s ‘Local Pack.’ You’ve probably noticed the three businesses included in the box at the top of the search page, along with a map and dropped pins. Well, they attract a lot more clicks and customers than the links further down the page.

The big question is: how does a company break into the top three? It’s all part of a well-rounded SEO strategy, which begins with understanding local SEO — what it is, how it works, and how to play the game.

If you need guidance or assistance with increasing your local SEO, Local-Interactive can assist you. Local-Interactive is a New York local SEO services with over 10 years of experience providing plain, no-nonsense counsel and technical know-how to help you boost your online presence.

What Types of Businesses Need Local SEO?

• Hospitality – hotels, restaurants, café, bars etc
• Medical practices – doctors, dentists, clinics
• Law firms – solicitors, barristers
• Local Services – florists, plumbers, electricians, hair salons, accountants, fitness centres etc

And if you are, you’ll know you don’t need it:

• Ecommerce companies
• Online-only services
• Private sellers

Where Do Local Search Results Show?

Local search results select the top three most relevant results (Snack Pack or Local Pack). They’re displayed in a boxed space underneath the pay-per-click advertising, along with a map with dropped pins. A Google My Business profile is free, and it’s an important part of any Local SEO campaign–if you haven’t done so already, it should be the next item on your to-do list.

It allows you to create an account on Google’s ‘business directory,’ where you may list critical information about your company. Images, location, address, website address, contact information, business hours, and customer reviews are among them.

When a customer searches for “near me” or “in *locality name*,” your company’s address will not appear if it is not updated in Google My Business and other online directories.

Do I Need a Local SEO?

Local SEO can be extremely beneficial to your organization if you have a local customer or client base.

Some businesses may not realize that by employing Local SEO companies, they could be attracting more customers from outside their immediate area; this is especially true for those in the catering or hospitality industries, as non-local guests may conduct searches online before visiting your location.

Why is Local SEO Important?

Local Search Engine Optimization (SEO) makes your business stand out – even if you don’t have a website – and helps online leads generate more traffic to your location.

Because these leads come from people who are explicitly looking for your company’s items or services, you may expect a high conversion rate.

Local searches are on the rise, with 4 out of 5 consumers now utilizing search engines to locate local information and 70 percent of consumers visiting a real store due to search result information.

An affordable Local SEO services also helps drive people’s decisions in favor of your business. The more information they have about your business before they visit, the more trustworthy you are in their eyes.

What Are The Key Local SEO Ranking Factors?

Relevance: Relevance is the degree to which people’s searches correspond to a local listing. Adding more information about your business can help Google better understand it and match your listing to the most relevant searches.

Distance: the distance between each possible business and the search terms. If a consumer does not indicate a location in their search, Google will compute the distance based on the information available about their location.

Prominence: Prominence measures how well-known a company is based on Google’s information about it from all across the internet (like links, articles, and directories). The number and quality of Google reviews are also considered when determining a business’s local search position; more reviews and good ratings will boost a company’s local ranking.

How Local-Interactive Can Help?

Local SEO agency audits and strategic planning, data management, local SEO campaigns, and content are just a few of the services we offer:

Online Reviews

If you acquire positive ratings or reviews in the hospitality industry, you can improve your Google ranking. This is likely to spread to other industries in the future, therefore incorporating positive reviews and testimonials into your company directory entry and on other sites is critical to obtaining traction.

When ranking local businesses, Google will take into account the number of reviews you have. While the search engine crawler doesn’t care if they’re positive or bad, the content itself will have an impact on your customers, traffic, conversions, and money.

Localised Content

Locally relevant issues that might not fit in your website landing pages can be included in blogs. Page content, title tags, meta descriptions, and picture tags can all benefit from localization.

Local Backlinks

Assisting you in obtaining backlinks from local publications, local directories, distributors, and suppliers.

When you use local SEO tactics, your business’s searches become much more targeted. Local searches are looking for a specific business or place, which means that if done properly, your company could be in a better position to promote the items or services it offers.

When compared to typical advertising approaches, local SEO is a bargain. An advertisement in a local newspaper or on a local radio station might cost hundreds, if not thousands of dollars. Many local SEO tactics are free to use, allowing you to spend your money on other things.

Local searches are typically seeking information on local businesses, so having information readily available (such as your name, address, and contact information) on your website and through specific, trustworthy directories will aid your company strategy and encourage sales.

Contact us here if you have any questions regarding Local SEO services pricing or packages or how Local-Interactive can help you bring in more consumers and clients.